Tuesday, April 15, 2008

On going "Green" - a Sue Rock take on things....

When you look in all the magazines, clothing companies are awash with "green" products. Organic cotton tees, silk dresses - an entire Green section of the recent LA Fashion week feature companies using organic products in the production of their products. The changes in our industry continue across the country and around the world.

Sue Rock has taken a multi-faceted approach to the "Green" fashion trend. Being based in New York affords us a unique opportunity to be in the center of production for some of the largest worldwide brands. We have chosen to create our ENTIRE LINE from reclaimed fabrics - both from individuals and companies.

Most people don't realize the extensive selection process design directors go through to come up with their final choices for their lines. All ideas have to be fabricated and reviewed before the final choices are made. This means that boxes and boxes of fabrics are discarded on a regular basis.

The interior design side of the business regularly discards quantities of fabrics as trends go in and out of season. These beautiful fabrics have a myriad of uses and come in a wide variety of colors and blends. With the trend towards organic fabrics increasing, the ability to reclaim fabrics that include coconut fiber, silk fibers and woven combinations becomes effortless.

These photos show just some of the design concepts of Sue Rock Originals. Most recently, we reclaimed discarded cotton fabrics from a top house. The weight and body of these fabrics, saying nothing of their variety made for a brilliant choice for a delightful selection of spring apparel!

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Sunday, April 06, 2008

Attending my first photo shoot!

its marvelous working with fine people - normal people - you know, the kind who believe in phone calls, email confirmations and being on time. People like Janine Addison of Draco Photography. Draco Photography is a growing photography studio headed by Janine Addison. Based in Brooklyn, Ms. Addison is one of the growing generation of professionals who has claimed what some might call old school values. Genuine, time-sensitive and with a keen attention to the people she is working with, Janine was my entre into the world of fashion photography.

The shoot started promptly at 10:00am. In a small studio in Williamsburg, I met three models, a stylist and her assistant and the owner of the studio - Tony. Everyone was friendly and talkative and I began to sort through clothes and accessories. There was a rack there and with Janine's steamer I got out some the final wrinkles in the skirts.

Janine moved happily and smoothly from models to stylist to makeup artist - making sure everyone was accommodated and that Tony was up to date on the timing of the shoot.

Soon the models were ready and it was off for a road trip, Tony with keys in hand. as they set outside on a beautiful breezy April morning for some shots by the water.

Femi, my husband and tailor for this wonderful venture, had spent the week working and reworking our wrap skirt patterns for the shoot. Our line had the theme "Back to Basics", using that as an anchor to showcase our one of a kind fabrics. Consistent shapes with variable fabrics was the goal. We worked on an A-Line Skirt, Halter Top, Wrap Pants, Wrap Skirt and I came in with a Crochet Bolero with ruffle accents and Crochet Poncho. We had just come into some delicious cotton blend men's shirting which would work well for both the top and the wrap skirt.

I was able to very comfortably and successfully photograph the majority of items brought, including multiple images of the skirt and pants. A number of key compliments came from those at the shoot about the clothing we brought and I left feeling buoyant and full of hope!

Images from the shoot to come!!

For more info regarding Draco Photography - see www.dracophotograpy.com

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